We have something very important to tell you.
We think it's best you take a seat.
After 35 years of treating Australia to rich, beautiful, fully-caffeinated cups of coffee… we’ve made a tough call and it is not a decision we take lightly.
Starting today, Jasper Coffee will begin the process of transitioning to 100% decaf operations.
That’s right—no more caffeine.
With steady hands, we’re leaning in. Forget early morning buzzes and afternoon jolts—it’s time for calm, controlled, sensible sipping.
We want to help Australians keep their cravings under control, and ease them into a new life of unwavering inner peace.
As such, we will slowly be reducing the number of caffeinated coffees on offer in our range over time. While bringing on decaf versions of our coffees.
Because we think it is best for you.
We always want what's best for you.
As part of our ongoing commitment to help you off your caffeine addiction, we will be maintaining our entire range of outstanding and award winning coffees, just now in decaf. Each coffee will slowly change from caffeinated to decaffeinated over the coming months.
The best part, we will keep which coffees are decaf a secret, so you won’t even know if you're getting a cup of caffeine or decaf!
This way we will surprise and delight your senses, while helping to bring you back to a peaceful state of being.
Whether you like it or not.
We thank you for your ongoing support as we head into this bold new era.
We are here for you all the way.
If you have any loved ones that you think may be adversely affected by this decision, please reach out.
With love, Jasper Coffee - Decaf Dealers
Some important FAQS:
1. Have you completely lost your minds?
Yes. Somewhere between the third espresso and the existential dread.
2. What happened to the caffeine?
We sent it on a silent retreat in the Dandenongs. It’s finding itself.
3. Is this a wellness thing?
Yes. Our beans now come with a complimentary yoga mat and a deep sense of smugness.
4. Will decaf still wake me up?
Emotionally? No. Spiritually? Maybe. Physically? Absolutely not.
5. Can I BYO caffeine?
Sure. Just don’t tell Tong, our head roaster. He’s eating raw bags of rooibos now.
6. Is this permanent?
Only until we realise we’ve made a terrible mistake. So... about 9am Wednesday?
7. What do I tell my barista?
Just whisper, “I know it’s decaf. I forgive you.” Then cry softly.
8. Will your coffee still taste good?
Of course! It just won’t do anything.
9. Will there be support groups?
Yes. Tuesdays at 4pm. We sit in a circle and smell old espresso tins.
